Aaron Hodson
From occasionally
brilliant to consistently
great.
From occasionally brilliant to consistently
Great
From occasionally brilliant to consistently
Great
I'm Aaron Hodson. Over the last 25 years I've sold 5,000+ homes, built the number one brokerage in Australia and sold it, then opened 600+ offices in ten countries as International CEO of Harcourts. Today I coach agents, team leaders, and brokerage owners using the OPTICS methodology, built deal by deal, office by office, from the ground up.
I'm Aaron Hodson. Over the last 25 years I've sold 5,000+ homes, built the number one brokerage in Australia and sold it, then opened 600+ offices in ten countries as International CEO of Harcourts. Today I coach agents, team leaders, and brokerage owners using the OPTICS methodology, built deal by deal, office by office, from the ground up.
I'm Aaron Hodson. Over the last 25 years I've sold 5,000+ homes, built the number one brokerage in Australia and sold it, then opened 600+ offices in ten countries as International CEO of Harcourts. Today I coach agents, team leaders, and brokerage owners using the OPTICS methodology, built deal by deal, office by office, from the ground up.
"Sold. Built. Scaled. Now coaching the people doing the same.”
"Sold. Built. Scaled. Now coaching the people doing the same.”
"Sold. Built. Scaled. Now coaching the people doing the same.”
About
About
Twenty-five years in. Five thousand homes sold. Six hundred offices opened. One method built along the way.
Twenty-five years in. Five thousand homes sold. Six hundred offices opened. One method built along the way.
I started where most agents start, knocking on doors and sitting at open houses, trying to figure out what actually worked. Over 25 years I sold more than 5,000 homes, which taught me that consistent results come from systems, not motivation, and that the agents who lasted in this business were the ones who built repeatable processes instead of relying on talent or hustle.
That experience led me to open my own brokerage in Australia, which I built into the number one office in the country before selling it. From there, I took the role of International CEO at Harcourts, then the world’s fifth-largest real estate franchise. Over the next several years I opened more than 600 offices across ten countries, including launching the brand into the United States in 2010, where I built it to 50 offices and 3,000 agents in three years before selling my interest in 2014.
What I learned across those three chapters became the foundation of the OPTICS methodology. It wasn’t built in a classroom. It was built deal by deal, office by office, country by country. The same framework that helped me sell thousands of homes is the framework that scaled franchise networks across continents, and it’s the framework I now use with my coaching clients.
Today I work with real estate agents, team leaders, and brokerage owners who are tired of motivation and ready for systems. Over 1,000 clients personally coached. More than 100,000 sales professionals trained through keynotes and group programs. The full story, including the parts that didn’t go according to plan, is the subject of my forthcoming book Sales OPTICS. The site you’re on right now is the short version.
I started where most agents start, knocking on doors and sitting at open houses, trying to figure out what actually worked. Over 25 years I sold more than 5,000 homes, which taught me that consistent results come from systems, not motivation, and that the agents who lasted in this business were the ones who built repeatable processes instead of relying on talent or hustle.
That experience led me to open my own brokerage in Australia, which I built into the number one office in the country before selling it. From there, I took the role of International CEO at Harcourts, then the world’s fifth-largest real estate franchise. Over the next several years I opened more than 600 offices across ten countries, including launching the brand into the United States in 2010, where I built it to 50 offices and 3,000 agents in three years before selling my interest in 2014.
What I learned across those three chapters became the foundation of the OPTICS methodology. It wasn’t built in a classroom. It was built deal by deal, office by office, country by country. The same framework that helped me sell thousands of homes is the framework that scaled franchise networks across continents, and it’s the framework I now use with my coaching clients.
Today I work with real estate agents, team leaders, and brokerage owners who are tired of motivation and ready for systems. Over 1,000 clients personally coached. More than 100,000 sales professionals trained through keynotes and group programs. The full story, including the parts that didn’t go according to plan, is the subject of my forthcoming book Sales OPTICS. The site you’re on right now is the short version.
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Homes Sold Personally
A quarter-century in the field, not the classroom.
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Offices Opened
Across ten countries as International CEO of Harcourts.
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Clients Coached One-on-One
Agents, team leaders, and brokerage owners coached personally.
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Trained From the Stage
Sales professionals trained through keynotes and group programs.
The Framework
The Framework
The OPTICS Methodology
The OPTICS Methodology
Six pillars I built deal by deal, office by office, over 25+ years in the industry. Together they form the operating system underneath every coaching engagement, every keynote, and every brokerage I've helped build.
Six pillars I built deal by deal, office by office, over 25+ years in the industry. Together they form the operating system underneath every coaching engagement, every keynote, and every brokerage I've helped build.
O
Ownership
It starts with the person in the mirror.
It starts with the person in the mirror.
Nothing changes until you own the result. Your numbers, your habits, your decisions, no excuses, no blame.
P
Process
Talent without process is just luck on
a deadline.
Top performers run systems, not adrenaline. Build it once, then run it through every market the business throws at you.
T
Tracking
What you don’t measure controls you.
What you don’t measure controls you.
Know your conversion rates, your pipeline, your real output. Decisions based on facts beat decisions based on feelings every time.
I
Improvement
Get a little better at the things that
matter most.
Pick the one or two levers that actually move the needle and sharpen them weekly. Small gains, compounded, win.
C
Choice
You always had the option. Now you
know it.
Every result is the sum of choices you made or avoided. See your business as choices, not circumstances, and you take back the wheel.
S
Standards
What you tolerate is what you become.
What you tolerate is what you become.
Standards are the floor you refuse to drop below, especially on the days you don’t feel like it. Hold the line and it compounds.
Services
How I Work With You
How I Work With You
Five ways to work together, depending on where you are and what you’re building. Each engagement is scoped to your business, your numbers, and your goals. Start with a discovery call to figure out the right fit.
Five ways to work together, depending on where you are and what you’re building. Each engagement is scoped to your business, your numbers, and your goals. Start with a discovery call to figure out the right fit.
Brokerage Owner Coaching
Build a brokerage your agents don’t want to leave.
Running a brokerage is a different job than selling real estate, and most owners are doing both at the same time. I work with brokerage owners on the things that actually move the needle: agent retention, recruitment, profitability, leadership, and building systems that don’t fall apart the moment you take a vacation. This is one-on-one work, structured around the realities of your specific operation, with the focus on what’s costing you money or sleep right now.
Team Leader Coaching
Run the team without becoming the bottleneck.
The trap most team leaders fall into is becoming the operations manager, the recruiter, the accountability coach, and the top producer all at once. I help team leaders install systems that let the team run without you in every conversation. Per-agent production, accountability frameworks, hiring and onboarding, compensation models, and the leadership habits that separate teams that scale from teams that burn out their leader.
Agent Coaching
Coaching for agents who are already good and want to be great.
I don’t coach beginners. I coach agents who are already producing at a real level and want to break through to the next tier without burning out, losing their life balance, or falling back into the inconsistency that capped them in the first place. One-on-one coaching is built around your numbers, your market, and the specific gaps that are slowing you down. Group coaching is available for teams that want their producers to work through the OPTICS methodology together.
Keynote Speaking
Real stories. Real systems. Standing ovations optional.
Over 100,000 sales professionals trained from the stage. I speak at conferences, brokerage events, franchise gatherings, and industry summits across North America on the OPTICS methodology, sales performance, leadership, and the difference between being occasionally brilliant and consistently great. Every keynote is built specifically for the audience in front of me. No recycled decks, no generic motivation, no theory.
The OPTICS Build
Rebuild your brokerage from the inside out. With me in the room.
A premium engagement for brokerage owners ready to invest in real structural change. The OPTICS Build is a guided rebuild of your brokerage, scoped to where you actually are. Brand and value proposition, operating agreements and contracts, team structure and compensation, recruitment systems, and the franchise-to-independent transition if that’s where you’re headed. Three months of weekly direct work with me. This isn’t a coaching program, it’s a structural overhaul. Engagements are scoped and priced based on your brokerage’s stage and needs.
Brokerage Owner Coaching
Build a brokerage your agents don’t want to leave.
Running a brokerage is a different job than selling real estate, and most owners are doing both at the same time. I work with brokerage owners on the things that actually move the needle: agent retention, recruitment, profitability, leadership, and building systems that don’t fall apart the moment you take a vacation. This is one-on-one work, structured around the realities of your specific operation, with the focus on what’s costing you money or sleep right now.
Team Leader Coaching
Run the team without becoming the bottleneck.
The trap most team leaders fall into is becoming the operations manager, the recruiter, the accountability coach, and the top producer all at once. I help team leaders install systems that let the team run without you in every conversation. Per-agent production, accountability frameworks, hiring and onboarding, compensation models, and the leadership habits that separate teams that scale from teams that burn out their leader.
Agent Coaching
Coaching for agents who are already good and want to be great.
I don’t coach beginners. I coach agents who are already producing at a real level and want to break through to the next tier without burning out, losing their life balance, or falling back into the inconsistency that capped them in the first place. One-on-one coaching is built around your numbers, your market, and the specific gaps that are slowing you down. Group coaching is available for teams that want their producers to work through the OPTICS methodology together.
Keynote Speaker
Real stories. Real systems. Standing ovations optional.
Over 100,000 sales professionals have been trained on stage. I speak at conferences, brokerage events, franchise gatherings, and industry summits across North America on the OPTICS methodology, sales performance, leadership, and the difference between being occasionally brilliant and consistently great. Every keynote is tailored to the audience in front of me. No recycled decks, no generic motivation, no theory. If you're booking a speaker who has actually done the work, you're in the right place.
The OPTICS Build
Rebuild your brokerage from the inside out. With me in the room.
A premium engagement for brokerage owners ready to invest in real structural change. The OPTICS Build is a guided rebuild of your brokerage, scoped to where you actually are. Brand and value proposition, operating agreements and contracts, team structure and compensation, recruitment systems, and the franchise-to-independent transition if that's where you're headed. Three months of weekly direct work with me. This isn't a coaching program, it's a structural overhaul. Engagements are scoped and priced based on your brokerage's stage and needs.
Brokerage Owner Coaching
Build a brokerage your agents don’t want to leave.
Running a brokerage is a different job than selling real estate, and most owners are doing both at the same time. I work with brokerage owners on the things that actually move the needle: agent retention, recruitment, profitability, leadership, and building systems that don’t fall apart the moment you take a vacation. This is one-on-one work, structured around the realities of your specific operation, with the focus on what’s costing you money or sleep right now.
Team Leader Coaching
Run the team without becoming the bottleneck.
The trap most team leaders fall into is becoming the operations manager, the recruiter, the accountability coach, and the top producer all at once. I help team leaders install systems that let the team run without you in every conversation. Per-agent production, accountability frameworks, hiring and onboarding, compensation models, and the leadership habits that separate teams that scale from teams that burn out their leader.
Agent Coaching
Coaching for agents who are already good and want to be great.
I don’t coach beginners. I coach agents who are already producing at a real level and want to break through to the next tier without burning out, losing their life balance, or falling back into the inconsistency that capped them in the first place. One-on-one coaching is built around your numbers, your market, and the specific gaps that are slowing you down. Group coaching is available for teams that want their producers to work through the OPTICS methodology together.
Keynote Speaking
Real stories. Real systems. Standing ovations optional.
Over 100,000 sales professionals trained from the stage. I speak at conferences, brokerage events, franchise gatherings, and industry summits across North America on the OPTICS methodology, sales performance, leadership, and the difference between being occasionally brilliant and consistently great. Every keynote is built specifically for the audience in front of me. No recycled decks, no generic motivation, no theory.
The OPTICS Build
Rebuild your brokerage from the inside out. With me in the room.
A premium engagement for brokerage owners ready to invest in real structural change. The OPTICS Build is a guided rebuild of your brokerage, scoped to where you actually are. Brand and value proposition, operating agreements and contracts, team structure and compensation, recruitment systems, and the franchise-to-independent transition if that’s where you’re headed. Three months of weekly direct work with me. This isn’t a coaching program, it’s a structural overhaul. Engagements are scoped and priced based on your brokerage’s stage and needs.
How It Works
How It Works
A straightforward process. No guesswork, no fluff, just a clear path to better results.
A straightforward process. No guesswork, no fluff, just a clear path to better results.
Every engagement starts the same way, with an honest look at where you are and where you want to go. From there, I build a plan that fits your business, your market, and your reality. Here’s what that looks like.
Every engagement starts the same way, with an honest look at where you are and where you want to go. From there, I build a plan that fits your business, your market, and your reality. Here’s what that looks like.
01
Discovery Call and Assessment
Discovery Call and Assessment
Before anything gets built or recommended, we talk. Not a sales call, a real conversation about your business, your numbers, and where the gaps actually are. Most people already know what’s broken. This is where we confirm it and get honest about what fixing it requires.
Before anything gets built or recommended, we talk. Not a sales call, a real conversation about your business, your numbers, and where the gaps actually are. Most people already know what’s broken. This is where we confirm it and get honest about what fixing it requires.
Before anything gets built or recommended, we talk. Not a sales call, a real conversation about your business, your numbers, and where the gaps actually are. Most people already know what’s broken. This is where we confirm it and get honest about what fixing it requires.
02
Build the Framework Around You
Build the Framework Around You
Using the OPTICS methodology, we map out the specific areas of your business that need structure, process, or accountability. This isn’t a generic program handed to everyone. It’s built around what your business actually needs right now.
Using the OPTICS methodology, we map out the specific areas of your business that need structure, process, or accountability. This isn’t a generic program handed to everyone. It’s built around what your business actually needs right now.
03
Work the Plan Together
Work the Plan Together
Coaching without accountability is just advice. We meet consistently, track your progress against real benchmarks, and adjust when something isn’t working. The plan evolves as you do.
Coaching without accountability is just advice. We meet consistently, track your progress against real benchmarks, and adjust when something isn’t working. The plan evolves as you do.
04
You Own It When We’re Done
You Own It When We’re Done
The goal was never for you to need me forever. Every system, process, and framework we build together is yours to run independently. You leave with something that works without me in the room.
The goal was never for you to need me forever. Every system, process, and framework we build together is yours to run independently. You leave with something that works without me in the room.
Keynote Speaking
Not Another Motivational Speaker.
Not Another Motivational Speaker.
I’ve trained over 100,000 sales professionals from the stage, and not one of them got a recycled motivational speech. Every keynote is built for the room in front of me, drawn from 25 years of actually doing the work. Real stories, real systems, and an audience that leaves with something they can use on Monday.
I’ve trained over 100,000 sales professionals from the stage, and not one of them got a recycled motivational speech. Every keynote is built for the room in front of me, drawn from 25 years of actually doing the work. Real stories, real systems, and an audience that leaves with something they can use on Monday.
Why it matters who you learn from
Over 25 years and 5,000+ transactions in the field, and more than 1,000 clients personally coached, the OPTICS framework wasn’t built in a classroom.
Over 25 years and 5,000+ transactions in the field, and more than 1,000 clients personally coached, the OPTICS framework wasn’t built in a classroom.
Over 25 years and 5,000+ transactions in the field, and more than 1,000 clients personally coached, the OPTICS framework wasn’t built in a classroom.
“There’s no shortage of people willing to tell you how to sell. What’s rare is someone who’s actually done it, at volume, across markets, through the hard years and the good ones. The OPTICS framework wasn’t built in a classroom, it was built deal by deal, client by client, and refined through every mistake I made along the way. When you work with me, you’re not getting theory. You’re getting a system that’s been tested where it counts.”
“There’s no shortage of people willing to tell you how to sell. What’s rare is someone who’s actually done it, at volume, across markets, through the hard years and the good ones. The OPTICS framework wasn’t built in a classroom, it was built deal by deal, client by client, and refined through every mistake I made along the way. When you work with me, you’re not getting theory. You’re getting a system that’s been tested where it counts.”
Other Firms
Other Firms
Coaches who’ve never built a business
Coaches who’ve never built a business
Motivation-heavy programs with no real system
Motivation-heavy programs with no real system
Limited support after delivery
Limited support after delivery
One-size-fits-all content
One-size-fits-all content
Long-term contracts with little flexibility
Long-term contracts with little flexibility
With Aaron Hodson
With Aaron Hodson
25+ years and over 5,000 transactions
25+ years and over 5,000 transactions
Coaching built around you and your business
Coaching built around you and your business
A proven methodology (the OPTICS Method)
A proven methodology (the OPTICS Method)
Full implementation, not just advice
Full implementation, not just advice
Monthly contract, tailored to your needs
Monthly contract, tailored to your needs
What Clients Say
What Clients Say
Real estate professionals who built something lasting.
Real estate professionals who built something lasting.
Agents, team leaders, and brokerage owners who put the work in. These are their words, not mine.
Agents, team leaders, and brokerage owners who put the work in. These are their words, not mine.
Within just 6 months of working with Aaron, my business revenues have grown at least ten times from where they were before. He has not only helped with re-shaping and growing my business in a tremendous way, but has also taught me the mindset needed to properly guide and motivate the varying personality types on my team.
Brendan K.
Owner of The Kolesar Team
As a speaker, Aaron exudes enthusiasm and is passionate about what he does. He delivers an outstanding content-filled session, with real, tangible takeaways to improve anyone’s perspective on his or her business. His sense of humor, charismatic storytelling, and willingness to share the whole truth about his successes and failures open the door for your audience to view any situation in a different light. A must-have at your next event!
Ty K.
National Manager
There are many sales systems today that offer expensive monthly programs that are nothing more than get-rich schemes. Rather, Aaron's methodology is transparent, practical, and proven to be effective. I recommend Aaron Hodson to anyone who is serious about honing in on the essentials to grow their Real Estate Business.
John L.
Team Leader
Today was one of the most powerful coaching sessions I have had. I am still thinking about it. I’ve been working on my optics and giving everything a lot of thought. I know this is my chance to work at getting what I’ve needed for a long time. This affects not just the business but the personal aspect of me. Just wanted to say thank you for knowing me better than I know myself at times.
Helen Burke.
Business Owner & Team Lead
Working with Aaron helped me stop chasing every opportunity and start focusing on the activities that actually move the business forward. My systems are stronger, my pipeline is more predictable, and I finally feel like I'm running my business instead of reacting to it every day.
Shelly Griffen.
Buisness Owner & Team Lead
The coaching gave me a clear roadmap for growth. Instead of guessing what to do next, I had a plan backed by real numbers and practical strategies. My confidence as a business owner has grown just as much as my production.
Erica Sizemore.
Business Owner & Team Lead
The coaching gave me a clear roadmap for growth. Instead of guessing what to do next, I had a plan backed by real numbers and practical strategies. My confidence as a business owner has grown just as much as my production.
Erica Sizemore.
Business Owner & Team Lead
Working with Aaron helped me stop chasing every opportunity and start focusing on the activities that actually move the business forward. My systems are stronger, my pipeline is more predictable, and I finally feel like I'm running my business instead of reacting to it every day.
Shelly Griffen.
Buisness Owner & Team Lead
Today was one of the most powerful coaching sessions I have had. I am still thinking about it. I’ve been working on my optics and giving everything a lot of thought. I know this is my chance to work at getting what I’ve needed for a long time. This affects not just the business but the personal aspect of me. Just wanted to say thank you for knowing me better than I know myself at times.
Helen Burke.
Business Owner & Team Lead
There are many sales systems today that offer expensive monthly programs that are nothing more than get-rich schemes. Rather, Aaron's methodology is transparent, practical, and proven to be effective. I recommend Aaron Hodson to anyone who is serious about honing in on the essentials to grow their Real Estate Business.
John L.
Team Leader
As a speaker, Aaron exudes enthusiasm and is passionate about what he does. He delivers an outstanding content-filled session, with real, tangible takeaways to improve anyone’s perspective on his or her business. His sense of humor, charismatic storytelling, and willingness to share the whole truth about his successes and failures open the door for your audience to view any situation in a different light. A must-have at your next event!
Ty K.
National Manager
Within just 6 months of working with Aaron, my business revenues have grown at least ten times from where they were before. He has not only helped with re-shaping and growing my business in a tremendous way, but has also taught me the mindset needed to properly guide and motivate the varying personality types on my team.
Brendan K.
Owner of The Kolesar Team
FAQ
Common questions, straight answers.
Common questions, straight answers.
If you have any other questions, the easiest next step is to book a discovery call.
If you have any other questions, the easiest next step is to book a discovery call.
Who do you actually work with?
Real estate agents, team leaders, and brokerage owners across North America. I don’t coach beginners or career-changers. My clients are people who are already producing at a real level and want to build something that lasts.
How is your coaching different from other real estate coaches?
Most real estate coaches have never built a brokerage, opened an office, or sold homes at the volume I have. I’ve done all three at the highest level. The OPTICS methodology was built deal by deal across 25 years of actual operating, not in a classroom or borrowed from someone else’s playbook.
What’s the OPTICS Build, and is it a fit for me?
The OPTICS Build is a three-month, hands-on rebuild of your brokerage with me directly involved every week. It’s for brokerage owners ready to invest in real structural change, not advice. The right fit is usually someone scaling significantly, transitioning out of a franchise, or rebuilding after acquisition. The wrong fit is anyone looking for a cheap fix or a template. We figure out if it’s right on a discovery call.
Do you offer ongoing support after a coaching engagement?
Yes. The Sellwell Coaching Club is an ongoing community option for graduates of any program, and continued one-on-one engagements are always available for clients who want to keep working together.
How long does a typical coaching engagement last?
It depends on the work. One-on-one coaching engagements are typically structured in three-month or six-month commitments with options to renew. The OPTICS Build is a fixed three-month engagement. Keynotes are one-off. Group coaching runs in cohort structures.
Where are you based, and do you work remotely?
I’m based in Irvine, California. Most coaching is done remotely via video. For The OPTICS Build, I’ll typically spend time on-site with the brokerage as part of the engagement.
How do I know if we’re the right fit?
Book a discovery call. It’s not a sales pitch. It’s a real conversation about your business and what you’re trying to build. If we’re a fit, we’ll talk about what working together looks like. If we’re not, I’ll tell you that too.
Let’s Talk
Start with a real conversation.
Start with a real conversation.
Every engagement starts the same way: a discovery call to understand where your business is, where you want it to go, and whether working together is the right move. No sales pitch, no pressure. If we’re a fit, we’ll talk about next steps. If we’re not, I’ll tell you that too.
Every engagement starts the same way: a discovery call to understand where your business is, where you want it to go, and whether working together is the right move. No sales pitch, no pressure. If we’re a fit, we’ll talk about next steps. If we’re not, I’ll tell you that too.
Aaron Hodson
Aaron Hodson
"From occasionally brilliant to consistently great."
"From occasionally brilliant to consistently great."
The SellWell Edge
The SellWell Edge
Regular insight on building a real estate business that lasts. No fluff.
Regular insight on building a real estate business that lasts. No fluff.
© 2026 ALMH Consulting Group LLC. All Rights Reserved. | Privacy Policy | Terms
© 2026 ALMH Consulting Group LLC. All Rights Reserved. | Privacy Policy | Terms